Content repurposing is a valuable part of any marketing strategy, you can use it to express your brand voice to reach your target audience.

As content writers, web authors, social media writers, SEO writers, online editors, or freelancers, there are many contents that we write and publish.

But, there are certain times that we want to recycle or restructure this content by re-using existing content and presenting it in a new format to expand our reach and lifespan.

Most content writers find it difficult to republish or re-strategize their content.

In this article we will walk you through ways on how to repurpose your content in the right way.

What Is Content Repurposing?

Just like the way plastics are recycled into drink bottles or food trays, contents can also be recycled into blog posts, infographics, etc.

Content Repurposing is a means of transforming an existing content into a new format aimed at reaching more audiences.

Content Repurposing helps content writers to expand their reach, minimize cost, and establish a strong online presence. It is also a practice of reusing all or elements of existing content in order to expand your content reach.

The reason content marketers repurpose their content is for them to reach new audiences. Content Repurposing makes it much easier to scale contents.

For instance, content marketers basically don’t need to write every post, shoot every video and design every infographic from scratch; instead they can create a new content as a basis for posts, videos, social media and many more.

Benefits Of Repurposing Content

As a content marketer, you have a lot of content you want to review or write. You can save your time and effort by reusing your content and spicing it up more.

Let’s discuss benefits of reusing these contents;

• You can easily convey your content across different platforms and marketing channels.
• When we repurpose the same content in various platforms it will help us achieve consistent messages across multiple channels.
• Content repurposing helps you to reach out to new audiences, expand your reach, and gives you a chance to redeem less successful content.
• It also enables you to achieve multiple goals since you are not starting it as a fresh content.
• It helps to maximize time and effort.
• Having more content online helps you to improve your SEO.
• Most search engines prefer websites that they can trust so the more pages of content you have, the easier they recognize you as a good source of information.

Strategies For Repurposing Content 

Here are the top strategies for repurposing content, they include:

1. Turn Blog Post Into Infographics

Infographics is a visual representation of information or data. To repurpose your content, you need to turn your blog post into an infographics.

You can do this by adding engaging visual contents like images, data visualizations like pie charts, bar graphs and a minimal text that gives an easy to understand overview of your content.

This will make your content more engaging and interesting for people to read.

2. Create Video Content From Your Blog Posts

Have you been wondering how to create video content from your blog posts? It is very simple.

All you need to do is to review your blog post content by using short sentences with simple vocabulary, use a conversational tone, break up your content then visualize the text into a video format.

This will help your audiences to find your contents more entertaining than reading a blog post.

3. Transform Blog Posts Into Email Articles

An email marketing campaign is a series of marketing efforts that are sent via email to multiple people at once.

By repurposing your content you can provide your email subscribers with relevant, useful and interesting information that they might have missed on other platforms or sites.

4. Review And Change The Content Lesson And Goal 

Basically, repurposing your content helps content marketers to reach their target audience.

You can always review and make changes to your content by adding new ideas, studying the structure for flow, reviewing sentences for clarity, checking content authority, and also optimizing for SEO.

You can make your content more detailed and accessible. This will give readers an insight to read more on your content and you will be able to achieve your goal.

5. Creating Ebooks And Guides From Blog Posts

We have various processes of aggregating related blog posts into comprehensive ebooks or guides.

The first task needed is to create a plan to organize your content, arrange your content together in a book, then you can edit blog posts into chapters.

You also have to optimize your images, you can also make adjustments to your link to track visits, then export your ebooks or guide in the form of PDF or ePub or MOBI.

6. Convert Written Content In Audio Or Video Format For Webinars

It is said that 99% of humans understand better with video or audio than with texts. A webinar is a seminar conducted over the internet.

Written Content can be converted into video or audio which is more preferable.

For you to convert your content in an audio or video format you can upload your article or content in studio or video maker, choose an AI or an Avatar then add your voice in any text then generate the video.

7. Track Repurposed Content Performance 

As a content marketer, tracking repurposed content helps you to know if your content has reached its target audience.

We have some tools that can be used like google analytics, content audits or content calendars which can be used to track the performance, how relevant your content is.

Repurposed Content helps you to reach more people, it helps you to increase your visibility, engagement and it helps you reach your target audience.

Examples of Effective Repurposing Content 

There are various examples of effective repurposing content; they include

• Turning blog posts into podcasts.
• Using blog content for video or audio content.
• Making a slide deck for slide share.
• Updating an old blog post with new information
• Referring to blog content for online courses.
• Using statistics for social media content.
• Turning internal data into case studies
• Turning a video into a downloadable Ebook.
• Turning an Ebook into smaller chunks.
• Repackaging content in a Newsletter.
• Turning content into a slide presentation.
• Turing statistics to Twitter posts.
• Republishing content on a different platform.
• Turning a checklist into a quiz.

Conclusion

Content repurposing is a key element and it helps content writers or marketers to reach out to their audiences or customers. It has helped many content creators to recreate their content and make their contents stick. It also makes your brand more memorable and unique, and allows you to reach a broader audience with a variety of preferences.