Every business, brands, service providers out there needs visibility online. It is not enough that you offer the best services but no one knows about you. SEO is a tool utilized to ensure more visibility in the market space.

SEMrush, is a well known SEO tool that does keyword research, content marketing, PR marketing amongst all other functions. It’s that software that’d give your brand or business the voice of needs for a great lead generation.

However, it’s not cost friendly nor beginner friendly. It might be hard to navigate through the features especially as a SEO beginner.

Would you rather give up on giving that voice to your business? Well, that should not be the case. Let’s explore together other SEMrush alternatives we have.

SE Ranking

The first alternative to SEMrush we will explore is SE Ranking which was launched in 2013 with a current rating of 4.8 star. This is a professional SEO tool that has quite a number of features to generate more traffic to one’s website.

It also puts user friendliness into consideration. (Meaning you do not have to be afraid as a beginner). As well, it has a keyword database that consists of 7 billion keywords. And it is quite affordable. Below are the features of SE Ranking.

Features

1. Keyword Research: A feature that allows one to find information on any keyword in over 39 countries. It makes the access to keyword suggestions easier, which in turn makes your content, business, website more ‘findable.’
2. Backlink Analysis: With this feature of SE ranking, you can get to monitor your competitors and as well, know to get better at your own ‘game.’
3. Keyword Rank Tracking: This feature helps you to know how well your SEO tools efforts are paying off. It helps monitor how well your site ranks for certain keywords.

Pros

• Quite cheaper compared to SEMrush.
• It is interface-friendly.
• It has the necessary features to boost Online Marketing and visibility.

Cons

• It doesn’t have enough keyword backlink.
• It doesn’t have a lot of advanced features.
• Its comprehensive reports are not enough.

SimilarWeb 

Here’s another alternative to SEMrush. SimilarWeb is a tool founded in 2007 with 4.5 ratings. It helps estimate the total amount of traffic different websites get. You’ll also get to see your competitors’ traffic sources with this tool.

With SimilarWeb, you as a marketer can discover the best opportunities and make business critical decisions. While SEMrush basically does Traffic analytics suite for Online visibility, SimilarWeb is mainly for website statistics. It provides insights on audience behavior, traffic sources and competition.

Let’s explore the features of SimilarWeb.

Features

1. Traffic Overview: This is quite helpful when you want to go through a lot of competitive analysis.
2. Total Visit: This is a feature that allows you to see accurate statistics of how much your site has gotten over the month and time.
3. Engagement Metrics: This particular feature helps you see engagement Metrics like an average visit duration to the website, page views. Not only this, it also leaves room for improvement and getting to know what rate your bounce rate is at. Bounce rate is the percentage of visitors that leave a webpage without taking an action.
4. Traffic Sources: This shows a breakdown of what percentage of a site’s traffic comes from what channels. Examples are Direct Referrals, search Email. Etc also it helps you know what channel a competitor might be ignoring.
5. Audience Interests: This SimilarWeb feature data focuses on what visitors of your site do outside of the site itself. You get to have an idea on what sites audiences like to hang on.

Pros

• Ability to see your competitors’ traffic.
• Easy to use interface.
• Provides organic keywords.

Cons 

• You can’t set a range of specific dates for traffics.
• Traffic approximations are not available for mobiles and tablets.

Serpstat

Another alternative to SEMrush is Serpstat which was founded in 2013. It basically manages online visibility of a brand. It also analyzes competitors’ ads and performs long tail keywords.

It has 7.03billion keywords, 1.46Billion Domains, 4.54Billion keywords suggestions and is used in over 230 countries.

Also, it is an all-in-1 SEO tool that is 40% cheaper than SEMrush. Serpstat has over 450+ five stars rating.

Features

1. Competitor Analysis: You will find your relevant Online competitors, the keywords they use for promoting successful ads and identifying organic traffic on the site.
2. Local SEO: This feature allows more visibility to your brand in local search results. It as well helps with setting up automatic content posting that can attract your customers. It also manages reviews and lets you know which needs an urgent reply.
3. It helps track growth dynamics of competitors to find useful solutions to how your keywords can be better, to improve your visibility.
4. Analyze competitors’ Keywords: To help you develop an effective link building strategy by knowing which page brings more traffic and utilizing the link to an effective lead generation.
5. Rank Tracking: This party feature of Serpstat allows you detect changes made in search results and controls the market share of your domain. It in turn, increases visibility and boosts traffic of agencies.

Pros

• It is a well packed SEO tool.
• It has a free trial to get yourself familiarized with the tool.
• It has a comprehensive report with great visualization.

Cons

• Keyword research could be better, it may sometimes not show accurate results.
• It tends to be slow at times if there is a website with too many pages.

Ubersuggest

It is a software SEO tool as well that specializes in generating new keyword ideas. It has the most basic level of SEO, website audit and is most effective for a beginner.

Compared to SEMrush, it allows detailed information about every Keyword.

Ubersuggest provides keywords based on a seed keyword. It also makes use of a backlink tool where you can access data on the backlink profile of a website to find out the competitors’ structure.

If your business requires simple search marketing tools and your budget is quite limited, then ubersuggest is a great choice for you.

Features

1. Intuitive Dashboard: It has a user friendly dashboard that beginners can work on and with.
2. Keyword suggestions: This feature of Ubersuggest helps break keyword suggestion tools into 4 different categories; Search Volume, SEO difficulty, paid difficulty and Cost per Click. With this feature, you’ll know what selection to go with based on your goals.
3. Site Auditing: Auditing your site will improve your SEO greatly, scan for errors and provide recommendations, and let you know what to work on.
4. Content Suggestions: It allows you to get needed inspirations for future posts.
5. Ubersuggest customer service: It’s a normal thing to have a problem or find it hard navigating through sites. Ubersuggest, with this feature, makes this problem less hard by providing someone to contact for customer support.

Pros 

• Easiest to get relevant keywords.
• Audits and suggests ways to improve on your site.
• Easy to navigate through.

Cons 

• Not enough special and flexible packages for different categories of users.
• At times there are no updates on how a particular website is ranking.
• Difficulty in finding results related to specific niche markets.

Hootsuite

Hootsuite is a social media management platform that does activities that a social media manager would do on a day to day basis.

It’s a software that helps you engage new audiences and grow your brand. It was founded in 2008 and has over 16 million users.

Features

1. Social commerce: Hootsuite delivers 5-star customer experiences at scale.It has exceptional customer experiences. It also makes use of a conversational AI.
2. Social management: It does social analytics, publishing campaign Optimization, social engagement, social ads; it provides the features for managing, optimizing paid ads across social channels.
3. Social Analytics: This helps compare data from competitors to keep tabs on competition and benchmark progress in the social sphere. It does follower analysis by illustrating followers information like their demographics, location and Interests.
4. Data management and Analytics: This particular feature determines whether your brand is being mentioned, if the mentioning is sensitive. It measures social activities and engagement opportunities with social reporting.
5. Monitoring and listening: It identifies who is talking about your brand along with the influence they have over social communities. With the help of keyword tracking it monitors multiple topics, hashtags with ability to increase the number of terms being tracked.

Pros

• It sets a schedule of time to post.
• Good User Interface and it is user friendly.
• Solution to growing businesses.

Cons

• Lack of content queuing tools.
• Limited customer service.
• Pricey URL Shortener.

Ahrefs

Ahrefs is another alternative to SEMrush that is used for growing search traffic and optimizing websites.

It contains all tools needed for link building, keyword research, competitor Analysis etc. It is designed to help every business, website, brand get higher google ranking. Currently rated 8.7/10 from 362 users.

Similar Post – Semrush vs Ahrefs: Which SEO Tool Is Better In 2023?

Features

1. Site Explorer: It helps analyze your site backlinks profile and site of your competitors; this would surely help you come up with profitable keywords for Organic search.
2. Content Explorer: It helps find the most shared content for any topic having the highest number of shares or engagement online. With this, you can work on results and get much better lead generation.
3. Keywords Explorer: Helps you get relevant keywords needed for visibility and optimized traffic estimation.
4. Rank Tracker: Tracks ranking from mobile and desktop to help you get reports. Utilizing this feature can help you improve and be more consistent.
5. Site Audit: Has to do with the overall health of your site. It helps in analyzing your SEO for common errors or issues and monitors them as well.

Pros

• SEO Audits.
• Keyword Research.
• Thorough topic research.

Cons

• Sometimes, it has incorrect ranking.
• It’s quite pricey.
• Non free SEO audit suite.

SEO Powersuite

It helps businesses of all sizes to conduct keyword research, it monitors ranking, backlink analysis on a centralized platform. It is also used for businesses, blogs, and agencies.

It is currently rated at 4.5/5 by users.

It has four high performing apps; Rank tracker, Website Auditor, SEO SpyGlass, link assistant. SEO Powersuite is open to freelancers, small businesses, mid sized businesses, large enterprises.

It is most preferred in terms of quality of ongoing product support.

Pros

•  Easy to use.
• It has a substantial number of cool features to do SEO tasks.
• It has a lot of training options; webinars, videos, live online, etc.

Cons

•  No mobile app to keep track.
• Quite heavy weight on local resources.
• Not supported on Android, iPhone or iPad.

Meltwater

Meltwater is an intelligence platform of PR software tools for media monitoring and collecting brand insights.

It monitors, analyzes, distributes and engages sites.

Features

1. Social listening: Helps you as a brand owner to get an ‘online ear’ that serves as a medium to know what the customers or people are saying generally about your industry. By feeding from IG, Twitter, Reddit, Youtube. Be rest assured that you can’t miss a thing once you’re mentioned.
2. News and Social media monitoring tools: With meltwater, you can use both PR and Social media closely. You can monitor your brand in traditional broadcast, print etc., while you save your money.
3. Meaningful metrics: You’ll get to know your customers like never before by using Meltwater social media monitoring tools. You’ll know what their desires are and how to grant them.
4. Perfecting Media Partnership: It makes finding people that are truly influential in your market niche easier.
5. Learn from social Analytics tools – it helps you make proper use of social media data.

Pros

• No keywords limits.
• Commendable risk management.
• Instant insight into websites.

Cons

• Not so good customer service.
• Typos in search criteria set up, from prior managers.
• At times, customer service response times and reliability slows down during busy periods.

Moz

Moz is a SEO software tool that is amazing for smarter marketing. It builds tools that make SEO easier.

It improves engine visibility by providing insights to make you stay competitive. It’s also suitable for all businesses and individuals to improve search rankings.

It gives you ranking data based on Google, Bing and Yahoo’s search results while SEMrush only gives access to Google data.

Price wise, there isn’t much difference between Moz and SEMrush.

Features

1. Keyword Explorer.
2. Site Audits.
3. Keyword search tools.
4. Backlink Analysis.
5. Rank Tracking.

Pros

• Great and helpful user community.
• Has ability to track and monitor listing progress.
• Great data and helpful notifications.

Cons

• Limits to projects and scans.
• Somewhat expensive.
• Poor navigation structure at times.

Reputation

It helps with presenting a brand in the best possible light for search. It focuses on Search Engine Results Page and Keyword Performance.

It’s categorized into proactive and reactive. As good as a brand or website might look, a negative perception from the site might not make it generate enough leads, leading to a low Call to Action.

With Reputation, you can be rest assured that your site gets the best reputation it needs.

Features

1. Manages your social media profile.
2. Respond to online reviews.
3. Gets positive reviews
4. Builds business relationship.
5. Responds appropriately to negative reviews.

Pros

• Develops trusts and credibility with your Target Audience.
• Improves search engine ranking.
• Enhances customer relationships.

Cons

• Bad market reputation is difficult to remove.
• Expensive for small business.
• Failure of companies to re-establish their reputation in the market space, which can lead to waste of money.

Final Thought

SEMrush is in no doubt a great SEO tool. However these listed alternatives to SEMrush perform similar operations and also, somewhat cheaper and interface user friendlier.

You don’t have any excuse for why your brand isn’t having its needed visibility or ranking as high as it should. Explore these alternatives to SEMrush, and give your business the voice it needs.