A wise saying goes thus: “Revolve your world around the customer, and more customers will revolve around you,” Heather Williams. Every business has its customers, and one of the ways to interact with your target audience is through Blogging.

A blog is a website or web page, which is run by an individual or a small group, that is written in a style with the writer’s preference. The main purpose of blogging is to create a relationship between a business and its customers.

Your blog should serve as your business world where customers can have access to the product you are marketing or the service you are rendering.

Let’s go through 12 reasons why every small business needs a blog.

1. Increases Brand Awareness

As a brand, especially for small online businesses, one of the most important factors in building your business is engagement. Every detail about your business and the method you employ to get your customers involved and interested in your brand is called engagement.

One question that might come to your mind: “How can I engage my customers? Well, by using social media platforms.

Marketing your business on social media platforms like Facebook, WhatsApp, Instagram, and TikTok is very effective. Incorporating a blog as a marketing strategy for your business is the right choice for engagement. Links from your blog can be posted on your social media platforms, which creates awareness for your brand.

Customers can access your blog by checking the product they want to order and getting information on the product since all the details needed on your blog. It also creates a wider range of views because the availability of customers is not limited.

2. Generate Quality Leads

Creating unique contents like tips and insights for the product you are selling or the service you are rendering that would interest your audience, which would make them remember and recommend your brand, generates quality leads for your business.

Being consistent and publishing quality content related to your business regularly would generate more views on your website.

By encouraging your customers to subscribe to your email or newsletter through highlighting the benefits they would gain, would generate quality leads for your business.

You should also let them have access to offers on your upcoming products, special offers, giveaways,downloading free guides, etc. This ensures your contents are interactive, giving recommendations, and allowing consultation.

3. Increase Search Engine Traffic To Your Website

To increase search engine traffic on your website, you must get more visitors. The use of search engine optimization tools to find keyword ideas, or catchy titles or headlines would increase traffic on your website.

Using social media platforms like Facebook, WhatsApp, Instagram, etc. to share your blog posts consistently and also encouraging readers to share the contents on their networks generates more views would also increase traffic on your website.

Adding visual elements and making use of hashtags associated with your niche so as to discover and attract people as they use the specific hashtags.

Ensure your website is user-friendly and easy to navigate. These would increase traffic on your website, thereby increasing your customers and maximizing your profits.

4. Boosts Business Blog Rankings On Search Engines

The approach to increasing search engine traffic on your website is similar to boosting your business blog’s ranking on search engines: ensure the use of relevant keywords in your blog posts and titles.

Optimizing your blog’s loading speed by minifying codes and compressing images ensures your blog posts are well structured and easy to read, which helps customers access your blog easily.

Update existing content regularly. Search engines constantly check through websites to search for new content. This would make your business up-to-date and rank higher on the search engines.

5. Makes You An Authority In Your Industry

Your blog makes you an expert in your niche through the posting and publishing of articles about your business on it, which builds your credibility and trust among your customers. It creates a different view for you, which brings more recommendations and expanded growth for your business.

Conducting consultations allows you to provide practical solutions for your customers, and you are positioned as a trusted guide.

Continuous publishing of quality contents increases your visibility on search engines, which creates authority for you in your industry.

6. Promotes Your Product And Services

As a brand, the main purpose of your business is to sell your product or render your service, which requires you to give information about that particular product or service.

In managing a blog, different writing styles can be employed, yours must be unique. Your voice as a blog owner attracts the customers you need. People grow on information and if that’s available they would be crawling to your blog post.

Create detailed posts on the product you intend to sell or the service you want to render. Your blog would serve as a platform where customers can get the information required, they can also make comments which would be approved by you before others can see it.

You can also communicate with your customers through consultations. You can also post links on social media platforms to attract more views. This promotes your brand and creates awareness to other customers, which would increase your profit.

7. Improve Your Digital Marketing

As said earlier, posting detailed content on your blog regularly attracts customers interested in your business which creates traffic on your website, which results in visibility for your brand.

You can make use of keywords and internal links related to your business which would improve your search engine rankings and increase your views. With consistency, your digital marketing skill is improved.

8. Keeps Your Website Fresh And Up-to-date

A quick tip; if you need customers, you need to be consistent. Updating quality contents for your product regularly generates more views, which maximizes profit.

Each time you post and share your posts online or physically, check your stats, you invite new visitors to your site which keeps it fresh and up-to-date, and would attract more customers to patronize your business.

9. It Grows Your Email Database

When your website is fresh and up to date, you attract customers who are interested in the goods or services you are rendering and encourage them to subscribe to your blog through your email.

10. Minimizes Marketing Costs

As said earlier, consistent posting of high-quality content for your business generates organic traffic, and more customers visit your site without you paying for advertisements. This minimizes your costs and also maximizes your profit.

Also, when you publish a blog post, it remains on the site and generates traffic, unlike paid ads, which require continuous payment.

Instead of making payments for social media ads, the usage of blog posts and advertisements on social media platforms can generate more views and traffic to your website when people click on the link.

11. Personalize Your Plans

You can showcase your brand through your voice; your writing style and tone, which allows you to connect on a personal level with your customers.

Sharing personal experiences like success stories of your brand, celebrating your brand’s anniversary, and sharing stories on how you created the brand, your motivation and your goals, this would create a personal connection that would make your brand trustworthy and authentic.

12. Encourages Feedback From Customers

Through consultations, customers can communicate with you by sharing their thoughts and asking questions on your product or the service you are rendering.

A blog has a comment section where readers can give feedback on the posts or contents shared. Your blog serves as a platform for customers to express their opinions and discuss with other readers as regards your post.

You can also respond in the comment section, this would create authenticity for your brand. This would definitely boost your small business.

Conclusion

Kate Zabriskie said, “The customer’s perception is your reality.” In other words, build your brand with your blog, be authentic (be yourself), share your success stories and personal experiences, create engaging posts, use your words, and make use of visual contents as well.

Consistency is key for any business; be consistent and share your blog posts on social media platforms. These would create awareness for your business, generate quality leads, minimize marketing costs, promote your goods and services, etc., which would increase your brand’s visibility and build good customer relationships. The ball lies in your court.