Have you ever wondered what could be the future of Jumia as a tech company in an environment that has more than two thousand ethical languages and is surrounded by the Atlantic and Indian oceans?

Or what do you think will sustain Jumia’s position as the leading e-commerce platform in Africa in the next few years? All these will be answered in this article as you explore further. 

But most importantly, I see Jumia as a successful tech model for any tech start-up in Africa or anywhere in the world.

This is because over the years, Jumia as a pan- African company has carefully danced to the tunes of technology and shown the whole of Africa about the importance of technology and how it can be leveraged to save humans from stress.

This ideology led to their expansion in Africa and as a result, many foreign investors and entrepreneurs have come to see the fact that e-commerce services in Africa can and will lead to a profitable journey.

Jumia As A Tech Company In Africa

Jumia is not just a tech company in Africa but currently taking the forefront as the top tech business-to-customer company. Jumia is a product that emerges from the tech world in 2012 and has grown to become so prominent in the whole of Africa. It was formulated by two French men Jeremy Hodara and Sacha Poignonnec in Africa.

Many have argued the fact that Jumia is not founded in Africa because it was revealed that Jumia is listed as part of a German NYSE company.

However, the truth remains that Jumia as a tech company first launched its operations in Africa, and as time goes on, it was more embraced by African People. This canceled the baseless argument about whether or not Africa is the home for Jumia.

Jumia is an e-commerce store with peculiar features that leverage so much technology to solve the problems or challenges faced by Africans most especially in the aspect of making life easier for them.

Instead of going through the stress of going to public markets under a hoarding hot sun checking here and there for what want to buy, Jumia has used technology to provide a sure platform for buying those things and ensure the delivery of such things to your doorstep.

Sounds interesting? Isn’t? Not only this, it solves the problem that is common to many Africans, such as limited access to traditional retail infrastructure and logistics networks. Life with Jumia makes life worth living and makes living in Africa more convenient.  

The Embracement Of Jumia As A Tech Company In Africa

The embracement of Jumia as a Tech Company in Africa started slowly after Africans see the need to keep along with the tech development and economic growth.

So gradually, the manual way of doing things or getting things done became a means of time consumption and tiresome; and this pace the way for the introduction of tech products like Jumia in Africa continent.

Kenya, South Africa, Ghana, Nigeria, and Rwanda are the first set of eastern Africa and are said to be the first home to embrace the evolution of tech products and services in Africa. Later these products and services have extensive across the whole of Africa years ago.

A note must be taken that even after the embracement of tech and its possibilities in African countries, a certain set of people who have gotten knowledge on certain areas in the tech world boldly come out with spectacular ideas.

They started producing some unified business products and services which either fall in between Software-as-a-service or business-to-customer as a business opportunity.

Paystack, Yoco, flutter ware, cloud9xp, and Jumia among many others are tech companies that originated in Africa as a result of the embracement of technology by the Africans. So, after the launching of Jumia in 2012, firstly in Nigeria, a place of population.

Other countries in Africa such as Egypt, Kenya, and Morocco, and with others later embraced Jumia.

Presently, I can practically say that Africans most especially the middle class can never get over the usefulness of Jumia as a tech company because it serves as an essential element in daily human affairs and other related topics.

The Benefits Of Jumia As A Tech Company To Africans

It is no news that Jumia they are the leading pan-African e-commerce platform. Well, I’m very certain that some unique feature makes them achieve such a title.

I will explore them with you as you read on. As it was stated earlier that Jumia is an e-commerce service also known as an online store where buying and selling take place. This sounds like the main idea behind the establishment of this great tech company.

However, other visible features can be noticed while exploring the marketplace of the Jumia site. Check out the following as the unique features of Jumia as a tech company in Africa.

• Jumia introduces and provides an opportunity for any services online merchants in Africa continent to connect with their final consumers. Also, any local sellers in Africa can leverage this to make their products or services known to the world.
• As a digital marketplace, Jumia has logistics services for the delivery of goods to its customers.
• Reliable Customer Support – this is another interesting thing about Jumia that captured my heart about this tech company. Most Africans especially in the mountain ranges might at some point have issues with online transactions because of network issues. But when this occurs, Jumia ensures that certain strategies like online chat, phone calls, and email are put in place for consumers to make their queries known.
• There is a separate tool for sellers who leverage on Jumia digital marketplace as their selling point.
• Jumia makes use of digital payments for any buyers of their services and products.
• Jumia has a user-friendly website and mobile app to ensure that its products and services are easily visible to interested buyers or customers. And thereby, making online purchases easy for Africans.

Future Of Jumia As A Tech Company In Africa: Challenges And Solutions

It is certain that with the way technology is advancing and moving at a faster rate in the world, it can be predicted that Jumia will gain more recognition worldwide as a great e-commerce platform just like Amazon and of course take the face of Africa and the environment as the most effective e-commerce store.

This sounds like an interesting thing but the fact remains that many things that make e-commerce work here in Africa are entirely different from the things that make e-commerce work in a democratic republic like the US in southern Africa.

Quality logistics strategies, competition strategies, customer confidence, secure digital payment, and reliable internet infrastructure are those things that do pave the way for e-commerce in the US but are the stunning challenges faced by Jumia and its customers.

What Will Now Be The Future Of Jumia As A Tech Company In A Continent Like Africa?

Do you think Jumia will truly last longer proclaiming the top position as a tech company? Do you think Africa’s rural-based area will truly ride on the wave of technology, thereby dancing to the tune of Jumia?

All these keep baffling my mind but I discovered some basic things that will sustain Jumia to remain as the top tech and also determine the future of Jumia as a tech company as far as Africans are concerned. And the factors are discussed below:

Creating Bond With The Rural Axis

Jumia should make use of reliable third-party actors and agency models which will help to get to the residents of the rural areas. Recently, it was bought to the spotlight that Instadrop is trying to corporate with Jumia to ensure the fact that e-commerce stores like Jumia get to the face of the rural-based people by introducing the easiest way of getting things done while using the geriatric way of these people.

Reliable Shopping Experience

For the very first time, Ojo, who lives in a rural area gets to buy an electrical appliance from a WA company. He encounters much stress as a result of no proper guidelines while trying to order that single good. This kind of one-time stressful experience can never be forgotten by the buyer but paint a bad picture of such a brand to the mind of the buyer.

It is being said that first impressions last long. Proper provision for reliable online shopping experiences for both experienced and new users by Jumia will set a pace for their brand in the nearest future.

Adaptable To African Demand

There is a need to be adaptable to African demand at times. With over ten million customers, there is a structure that should be put in place to continue to adapt to the demands of the Africans and know how to satisfy their needs accordingly.

Making partnerships with manufacturers, sellers, and distributors in the local areas will make Jumia to be easily adaptable to the demands like making provision for the most preferred local products of the local people.

Investment In Logistics

If Jumia is well funded to invest properly in logistics and established necessary infrastructure it would go a long way in sustaining the future of Jumia in this most-populated continent. Also, trying to stay connected with the courier services of the local axis will help to establish a feeling of trust from the people most especially the rural people.

Final Thoughts

As the Amazon of Africa, Jumia constantly tries to take the whole face of Africa and get acceptable by other countries in Africa. Raising to the top as a tech company in Africa is indeed a great success that every tech startup company should emulate because this shows the unwavering hard work of Jumia in a most populated continent.